5/18/2023 0 Comments Family finances babycenter![]() Meanwhile, 64% bought a product another mom recommended on a parenting site.īeyond the smartphone, these moms are spending 4.6 hours consuming media digitally of their total 7.8 hours of consumption in a day. Mothers are also 70% more likely than the general population to endorse a brand to friends and family, while 68% of respondents say posts from another mom are more influential than brand posts. They are also looking for advice online, with 70% of those surveyed saying when they seek input, they go to expert advice on parenting websites, which is the same percentage of mothers who talk to family, friends and other people they know in the real world. ![]() ![]() In fact, banking is among the top five apps these moms use, alongside social apps such as Facebook, Instagram and Pinterest. It also found 90% of millennial respondents use mobile devices to search for parenting advice and look up recipes, with 82% using a mobile device to manage their finances. More than half of these moms have made a purchase on their smartphone within the past month (one in four in the last week), according to the study. Entrepreneurial and digitally savvy, Canadian millennial moms are reshaping the way brands reach mothers.Īnd a new study by web and mobile platform Bab圜enter – looking at their parenting, technology use and ambitions – shows that marketers who want to talk to this generation of mothers need to find them on mobile.
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